celine campaign tweed | chasseur jacket in bouclé tweed cashmere

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Inspiration can come from the most unlikely places, and sometimes, that could be the fanciest foyers around the world – hotel lobbies. This seemingly mundane observation holds a surprising weight when considering the genesis of one of CELINE’s most iconic pieces: the Chasseur jacket. This article will delve into the captivating world of CELINE’s tweed jackets, exploring their presence in various campaigns, collections, and runway shows, tracing their evolution and highlighting the enduring appeal that has cemented their place in fashion history. We will examine the fabric, the design, the campaigns that showcased them, and the story behind their enduring success.

CELINE Collections: The Foundation of Tweed Excellence

CELINE’s commitment to quality and timeless elegance is evident in every collection, and the tweed jackets, particularly the Chasseur and Vivienne variations, stand as testaments to this dedication. The brand's mastery of tweed is not simply about using the fabric; it’s about understanding its inherent qualities – its texture, its warmth, its ability to convey both sophistication and effortless nonchalance. CELINE’s tweed jackets aren't just garments; they are statements. They represent a commitment to craft, to enduring style, and to a certain Parisian chic that resonates globally.

The choice of tweed itself is significant. Unlike fleeting trends, tweed possesses a classic appeal that transcends seasons. Its inherent texture, a result of its interwoven yarns, provides a visual richness that elevates even the simplest silhouette. CELINE’s use of different types of tweed, from bouclé tweed cashmere to mohair wool tweed and herringbone wool, showcases a versatility that allows the jackets to adapt to different styles and occasions. The subtle variations in texture and weave, the careful selection of colors – these details are what distinguish CELINE's tweed jackets from the rest.

Campaigns: Showcasing the Timeless Appeal

CELINE’s advertising campaigns have played a crucial role in establishing the iconic status of its tweed jackets. The campaigns aren't merely showcasing garments; they're crafting narratives, building a brand identity, and projecting a specific aesthetic. Let's examine some key campaigns that featured these iconic pieces:

Celine Spring 2021 Campaign: This campaign captured the essence of understated elegance. The imagery, often featuring models in natural settings or minimalist interiors, allowed the tweed jackets to speak for themselves. The focus was on the quality of the fabric, the cut of the jacket, and the overall sense of effortless sophistication. The Chasseur jacket, in various colors and iterations, was a central element, showcasing its versatility and adaptability to different styles. The color palette leaned towards muted tones, emphasizing the inherent elegance of the tweed.

Celine Spring 2021 Ad Campaign: This campaign further solidified the Chasseur jacket's place within the CELINE universe. The advertising visuals cleverly juxtaposed the classic silhouette of the jacket against modern backdrops, highlighting its timeless appeal. This campaign emphasized the jacket's ability to seamlessly transition from day to night, from casual outings to more formal occasions. The styling choices, often pairing the jacket with simple jeans or a flowing skirt, reinforced the jacket's versatility.

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